Just in time for the fall semester, the Office of Communications and Public Affairs (CPA) has launched improvements to UMB’s mobile app.
The app, created in 2013 to “put UMB in your pocket,” has evolved over time. But Amir Chamsaz, ScD, MS, managing director of web development and interactive media in CPA, says this upgrade is the best one yet. In addition to a redesign that increases user engagement and retention, the app offers a wide range of improvements.
- Interactive experience: Latest news, social media stories, and more display on the landing page and users can flip through them without having to open the modules
- Ease of use: Most used functionality is moved to the top to help users access what they need faster
- Accessibility: Using large tile icons, sufficient color contrast, and other measures to help impaired users, the app meets ADA (Americans with Disabilities Act) accessibility requirements
- Incorporates URecFit live and Blackboard that are popular destinations for users
“By studying quantitative data from Google Analytics as well as conversations with users, we put together a group of suggestions that are addressed in the redesigned UMB mobile app,” says Chamsaz, who adds the app is available by free download from the Apple App Store or Google Play. “In addition to being more functional, it is user-centered, beautiful, and easy to use.”
Learn more about the app at this CPA web page, and you can read more about it next month in the September issue of Dr. Perman’s President’s Message.