Do you have an innovative idea or research project that you think could be the basis for a successful business? A critical first step is discovering and understanding customer needs. Not sure how to figure that out? I-Corps, a National Science Foundation program designed to help innovators become successful entrepreneurs, can help.
Join us Sept. 13 at 2 p.m. at UMB’s Lexington Building to expand your network and learn about leveraging experiential customer discovery techniques with I-Corps leaders and alumni as well as entrepreneurial professionals.
In this dynamic session, Dan Kunitz, the Mid-Atlantic I-Corps hub director, will discuss how to uncover product-market fit, construct effective business models, identify crucial stakeholders, and how I-Corps facilitates that process.