Patient centricity puts patients’ needs, values, and experiences at the heart of health care. In this episode, Anthony Yanni, MD, MBA, senior vice president and head of patient centricity at Astellas, shares insights into how patient perspectives shape every phase of medicine development — from early research to delivery.
Discover the key strategies for improving outcomes by prioritizing what truly matters to patients. For more on patient-centric care, explore Yanni’s book, “A Bandana and A Bluebird.”
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