Strengthening the University of Maryland, Baltimore’s (UMB) identity is critical for our students, faculty, staff, the city, and the state. Every few years, we take the pulse of our community by conducting a market survey with Edge Research. Your role in this important initiative is paramount.
Edge Research is gathering new data on UMB’s identity and brand to help inform and shape the University’s brand communications for years to come. Your feedback is anonymous and will be shared only in the aggregate.
Thank you for your participation and for being an important part of shaping UMB’s brand.