Office of Communications and Public Affairs wins two gold, four silver, and one bronze for marketing initiatives from 2022.
The University of Maryland, Baltimore’s (UMB) Office of Communications and Public Affairs (OCPA) was honored with seven Collegiate Advertising Awards based on its marketing initiatives from 2022.
The Collegiate Advertising Awards honor excellence in marketing and advertising specific to the field of higher education. The award program allows institutions to compete against similarly sized colleges, universities, and other educational organizations from across the nation. A wide range of categories covers entries from branding, social media, recruiting, and fundraising to multimedia campaigns, educational fairs, blogs, and more.
All entries are centralized for judging (per category) by a panel of design and education marketing professionals with decades of combined experience. Entries are judged on creativity, layout/design, typography, production, quality, and overall effectiveness. The top-scoring entries are then honored with the appropriate award depending on final judges’ scores. Beautiful, gold, silver, and bronze certificates are issued by both group and category accordingly.
OCPA won two gold, four silver, and one bronze award for the following initiatives, all in the graduate school group:
GOLD
1807: An Art and Literary Journal (Issue 4)
Category: Publication External
“The UMB Pulse” Podcast
Category: Webcasts/Podcasts
SILVER
Annual Clery Campus Security and Fire Report
Category: Publication Internal-Single
“Virtual Face to Face with President Bruce Jarrell”
Category: Webcasts/Podcasts
UMB Community Engagement Campaign
Category: Total Advertising Campaigns
UMB Thanksgiving Day Drive
Category: Other/Miscellaneous
BRONZE
Revitalizing Our Core Values
Category: Special Events